What Do Consumers Think Of The Traeger Fire Pit?

While BBQ pellets are still a niche market in most places around the world it is a growing market. The wood can add fantastic flavour to the food and in pellet form its possible to make a wood cooker that’s as easy to use as any gas BBQ. One of the most established brands in the market is Traeger Grills. They pretty much introduced the idea to the mass market of a BBQ with a pellet hopper, controlled auger feed, thermostat and electric ignition. Basically applying the technology of a pellet stove to the outside cooking market. Traeger have gained a solid reputation for well made pellet BBQ’s and they have recently released a new product, their version of a fire pit. As you can see from the video above the idea of a fire pit is pretty much as it sounds. Pretty much any solid wood fuel can be used in this fire pit, from pellets to chips and logs. Fire pits are nothing new, but what’s strange is that the Traeger fit pit does not appear to innovate in anyway. Personally I would have expected them to introduce the idea of gravity fed pellet hopper, similar to that currently used on the Wiseway pellet stove. That way they are brining in an additional level of convenience over a standard fire pit and focusing the product to pellets. However this is not the case and some of the reactions on the YouTube comments section are from Traeger customers who are not impressed by the product or its $200 price tag. One comment states “Looks like a good way to burn $15 worth of pellets”. It is worth noting that Traeger produce their own wood pellets, and recommend their pellets for all their products as you would expect. The margins on BBQ wood pellets are significantly higher than wood pellets for stoves and boilers. Consumes are aware of this and some appear to be taking offence at Traeger selling a product where pellet consumption will be much higher than with their automated BBQ’s. While Traeger will believe their fire pit is of a higher quality to others out there, will it be worth a potentially negative consumer reaction?