While BBQ wood pellets are still a niche product in most places around the world, it is a growing market. Wood can add fantastic flavour to food, and in pellet form its possible to make a wood pellet grill that is as easy to use as any gas BBQ. One of the most established brands on the market is Traeger Grills. Traeger even makes their own BBQ wood pellets. Traeger also offers a BBQ Fire Pit. But what makes this product unique and what do consumers think about it?
Traeger’s Well Established Reputation
Traeger pretty much introduced the idea to the mass market of a BBQ with a pellet hopper, controlled auger feed, thermostat and electric ignition. Applying the same technology of a pellet stove to outside cooking equipment.
Traeger has gained a solid reputation for well-made pellet BBQ’s and they have recently released a new product, their version of a fire pit. As you can see from the video above the idea of a fire pit is pretty much as it sounds. Any solid wood fuel can be used in this fire pit, from pellets to chips and logs.
Is the Traeger Fire Pit a Missed Opportunity?
Fire pits are nothing new, therefore what’s strange is that the Traeger fit pit does not appear to innovate in any way. Personally I would have expected them to introduce the idea of gravity fed pellet hopper, similar to that currently used on the Wiseway pellet stove.
With a gravity fed pellet hopper Traeger would have produced a fire pit with an additional level of convenience over a standard fire pit. It would have also kept the focus on Traeger products on BBQ wood pellets.
Reactions to the Traeger Fire Pit
Some of the reactions on the YouTube comments section are from Traeger customers who are not impressed by the product or its $200 + price tag. One comment states “Looks like a good way to burn $15 worth of pellets”. It is worth noting again that Traeger produces and obviously recommends their own wood pellets.
BBQ wood pellets are a premium product, and the fit pit would consume wood pellets quite quickly. Consumes are aware of this and some appear to be taking offence at Traeger selling a product where pellet consumption would be so much higher than with their automated BBQ’s. However, according to the reviews for the Traeger fit pit currently on the Google listing, the feedback is quite positive.